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Share Something Great
PROJECT TYPE
Art Direction, Content Campaign
ROLE
Art Director, Design Lead
BRAND
Langtons
External Credits
Lia Townsend: Stories to Gather
Background
The festive season is Langtons biggest trade drumbeat annually. Langtons came to us with a brief to develop a suite of elevated luxury lifestyle assets that align with our brand aspirations to use across paid, owned and earned media, to sit as an extension to the brand awareness campaign 'to the finer moments’ which would be renewed and in flight across this period.
Idea
We engaged stylist Lia Townsend from Stories to Gather to style three tablescapes that would align with Langtons festive drumbeats, Feasting, Summer Entertaining and Celebrating. Capturing stills and footage that would be rolled out across digital, print and OOH. Products were interchanged to target audience segmentations, hello 1995 vintage of Chateau d’Yquem...
